Saints Row: The Third's Genkibowl VII DLC is coming on the 17th January, but it appears that a small bonus will also be added to the game on the same day for free.
The bonus comes in the form of an extra homie, which players can call upon when they are needing a little back-up. The homie in question is based upon Cheap Arse Gamer's CheapyD.
CheapyD can be added into your crew by downloading the Genkibowl VII DLC for 560 microsoft points, or he can be added to your homies list for free by downloading the Genkibowl VII Viewer Pack, which also carries a 17th January release date. This pack is also completely free.
CheapyD can be unlocked after players have passed the mission in which you unlock Shaundi's ex-boyfriend's apartment. Here's a screenshot of the guy, provided by Xbox360Achievements.org.